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THE CHERÀN WAY

DOCUMENTARY

CO-DIRECTOR/CINEMATOGRAPHER/ PRODUCER

“The Cherán Way" captures the compelling story of Cherán, a P'urhépecha indigenous town in Mexico, rising against illegal logging to achieve self-determination and environmental revival. Amidst the global climate crisis, the film highlights the town's path to autonomy as a model for sustainable living. It weaves together the experiences of three central figures – Susy, a young street artist inspired by the town's history; Paco, an environmental engineer contributing to its restoration; and Geno, a leader of the rebellion – illustrating an intergenerational journey of hope, resilience, and ecological guardianship. The documentary showcases Cherán's enduring legacy, the challenges it faces, and its role as a beacon for community-driven environmental action.

ENVIRONMENTAL JUSTICE  •  HUMAN RIGHTS  •  INDIGENOUS RIGHTS  •  SUSTAINABILITY  •  LIVELIHOOD • COMMUNITY ORGANIZING 

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WATCH THE TRAILER

BACKGROUND

Cherán, a P'urhépecha indigenous town in Michoacán, Mexico, has emerged as a unique model of environmental revolt and community resilience. In 2011, faced with rampant deforestation driven by the lucrative avocado industry, the townspeople, led by women, staged a successful rebellion against illegal logging and avocado cultivation. They ousted corrupt officials and local cartels, and declared independence from the Mexican state. In this eco-revolution, Cherán restructured its governance by banning political parties, forming its own council, and implementing strict environmental policies. This included a robust reforestation campaign to rejuvenate native pine forests and advanced water management programs. Cherán's transformation from a victim of ecological exploitation to an autonomous zone of militant environmentalism, standing as a "forest island" amidst avocado plantations, offers vital insights into grassroots environmental activism and the potential of local communities to drive sustainable change. This remarkable story of Cherán underscores the power of local agency and community-led resource governance in combatting environmental degradation and advocating for sustainable development.

Stills

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